Joico - Defy Damage Protective Masque

Joico - Defy Damage Protective Masque

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For bond strengthening and color longevity. This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.

  • Helps to rebuild broken hair bonds
  • Deeply replenishes hair without weighing it down
  • See results after the very first use
  • Proactively builds hair’s resistance to damage
  • Leaves hair soft, shiny and healthy-looking

Hair type: Damaged Hair

How to use: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.

Key ingredients:

- New Smartrelease Technogy: Joico's one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

- Protective Lipid: The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application

- Moringa Seed Oil: A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

- Arginine: A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

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