ColorProof - TruCurl Curl Perfecting Shampoo

Regular price $32.99 Sale price $26.39 Save $6.60
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Cleanse and hydrate with the gentlest shampoo ever created for curls. Never disturbs hairs’ cuticle for remarkably frizz-free locks. Verbena, Basil & Tonka Essence

  • Delivers 96% color retention after 10 washes
  • Extra gentle cleansing without stripping color or disturbing the cuticle
  • Delivers weightless, concentrated hydration deep within without weighing curls down
  • Nourishes and enriches hair with vital nutrients essential for defrizzing, smoothing, and extreme shine
  • Provides full-spectrum color and heat protection

SULFATE FREE | PARABEN FREE | CRUELTY FREE | PABA FREE | GLUTEN FREE | MINERAL OIL FREE | KERATIN FREE | PHTHALATE FREE | CARCINOGEN FREE | VEGAN

Hair type: Curly Hair

How to use: Wet hair, lather, rinse.

Key ingredients: 

  • Proprietary blend of eleven sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color 
  • Natural sugar cane holds essential curl structure without stripping
  • Abyssinian, camellia, and grapeseed oils nourish and enrich while smoothing and adding shine
  • Nutrient-rich seaweed for natural conditioning and fortifying
  • Advanced ColorLast System featuring: 
    • Chromaveil and Heliogenol for full-spectrum color protection
    • FlexShield Technology for heat protection
    • A superior blend of vegan proteins derived from potatoes and soy for strength and repair
    • Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom, and yarrow to nourish, balance, and protect

Store Review

This was my first purchase with New Company Beauty and I am a 100% satisfied. I found them on Google and their prices are great (better than other stores that I've known). The reviews were also good and it seemed trustworthy. They had a coupon for first purchases and free shipping for what I was buying, perfect! The delivery was super fast, faster than what they promise. The package was intact and all the products sealed. They also have a point system that I believe it gives you rewards or discounts, not sure, but I'll read about the benefits because I am definitely becoming a frequent customer from now on! I'm glad that I found them online.

Andressa Borges

Reasonably priced, packaged very well to avoid any damages, and delivery was received earlier than expected. I am extremely happy with New Company and have already recommended it to friends and professionals. Looking forward to my next purchases!

Ofelia Vazquez