Joico - Blonde Life Brightening Masque

Joico - Blonde Life Brightening Masque

Regular price $21.99 Sale price $17.59 Save $4.40
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This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.

  • Instantly hydrates bleached, double-processed, or high-lifted blonde hair
  • Adds softness and shine
  • Keeps hair polished and bright
  • Neutralizes chlorine and removes trace minerals to detox hair

Hair type: Blonde Hair

How to use: Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly.

Key ingredients: 

- Smartrelease Technology: Packs Joico's triple-powered, healthyhair ingredients inside an invisible liposome. This unique deliverysystem offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

- Arginine: A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

- Monoi Oil: A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

- Tamanu Oil: A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

Store Review

This was my first purchase with New Company Beauty and I am a 100% satisfied. I found them on Google and their prices are great (better than other stores that I've known). The reviews were also good and it seemed trustworthy. They had a coupon for first purchases and free shipping for what I was buying, perfect! The delivery was super fast, faster than what they promise. The package was intact and all the products sealed. They also have a point system that I believe it gives you rewards or discounts, not sure, but I'll read about the benefits because I am definitely becoming a frequent customer from now on! I'm glad that I found them online.

Andressa Borges

Reasonably priced, packaged very well to avoid any damages, and delivery was received earlier than expected. I am extremely happy with New Company and have already recommended it to friends and professionals. Looking forward to my next purchases!

Ofelia Vazquez