Joico - Defy Damage Protective ShampooRegular price Sale price $18.49
For bond strengthening and color longevity. With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
- Free of SLS/SLES Sulfates
- Leaves hair soft, shiny, and healthy-looking
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
Hair type: Damaged Hair
How to use: Apply to wet hair. Lather, then rinse thoroughly.
- New Smartrelease Technogy: Joico's one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
- Protective Lipid: The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application
- Moringa Seed Oil: A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
- Arginine: A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.