Joico - Defy Damage Protective Shield

Joico - Defy Damage Protective Shield

Regular price $20.99
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Only 4 items in stock!

To guard against thermal and UV damage. A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.

  • Instant, daily protection from damaging heat, UV and environmental exposure
  • Makes hair 4X more resistant to breakage during heat styling, against combing breakage on clean, damaged hair.
  • Protects against color fade
  • Leaves hair soft, shiny and looking-healthy

Hair type: Colored Hair, Damaged Hair

How to use: Apply small amount to damp hair prior to blow-drying and style as usual.

Key ingredients:

- New Smartrelease Technogy: Joico's one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

- Protective Lipid: The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application

- Moringa Seed Oil: A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

- Arginine: A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

Store Review

This was my first purchase with New Company Beauty and I am a 100% satisfied. I found them on Google and their prices are great (better than other stores that I've known). The reviews were also good and it seemed trustworthy. They had a coupon for first purchases and free shipping for what I was buying, perfect! The delivery was super fast, faster than what they promise. The package was intact and all the products sealed. They also have a point system that I believe it gives you rewards or discounts, not sure, but I'll read about the benefits because I am definitely becoming a frequent customer from now on! I'm glad that I found them online.

Andressa Borges

Reasonably priced, packaged very well to avoid any damages, and delivery was received earlier than expected. I am extremely happy with New Company and have already recommended it to friends and professionals. Looking forward to my next purchases!

Ofelia Vazquez