Living proof

Are you tired of bad hair days? Do you wish for salon-quality hair without the salon price tag? Look no further! Now you can shop at NewCo Beauty, all the best-selling products from Living proof, the revolutionary haircare brand that has taken the industry by storm.

Founded in 2005 by a team of scientists from MIT, Living proof is a brand that prides itself on using innovative technology to create products that actually work. Their mission is to provide customers with a solution to their hair problems, no matter how big or small.

Their best-seller line is the Perfect hair Day (PhD), which promises to deliver exactly what the name suggests. This line is suitable for all hair types and includes shampoo, conditioner, and styling products that work together to give you your best hair yet. The secret behind the line is the Living proof's patented Healthy Hair Molecule (OFPMA), which not only cleanses and conditions the hair, but also strengthens it and makes it more manageable.

  • Perfect Hair Day Shampoo: This hydrating shampoo gently cleanses while enhancing shine for silkier, healthier-looking hair with every wash.
  • Perfect Hair Day Conditioner: The conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash.
  • **Perfect Hair Day Dry Shampoo:** Lacking time for a good hair wash? ****This dry shampoo actually cleanses hair by absorbing oil, sweat, and odor while also making hair smell clean with a crisp, time-released fragrance.
  • Perfect Hair Day Night Cap Perfector: Wake up to more vibrant, shiny, manageable hair that lasts up to 5 shampoos. Intense treatment to repair at night while you sleep.
  • Perfect Hair Day 5 in 1 Styling Treatment: A brilliant treatment and styler that's formulated to smooth, strengthen, volumize, polish, and protect hair from heat damage in a single shot.
  • Perfect Hair Day Weightless Mask: A weightless, silicone-free mask that revives dull, dry, or lifeless hair with hydration, softness, and shine in just 5 minutes.

And do much more! Check out the full Perfect hair Day Line here.

But Living proof isn't just about giving you perfect hair for the day - they also prioritize long-term hair health. Their Restore line is designed specifically for damaged hair, and promises to repair and protect your hair from future damage. The line includes shampoo, conditioner, and a range of treatments that work together to restore the hair's natural health and shine. Stay tuned for our next Living proof blog, where we'll break down this amazing line even further. In the meantime, check out all the products from this collection here.

Living proof has also gained a reputation for being a brand that listens to its customers. They take customer feedback seriously, and use it to improve their products and create new ones. For example, their Curl line was created in response to customers' requests for a product that would enhance and define their natural curls. The result is a line of products that are specially formulated to nourish and define curly hair.

And it's not just customers who are singing Living proof's praises - the brand has also received numerous awards and accolades from industry experts. In 2017, their PhD Dry Shampoo won Allure's Best of Beauty award, and their Full Dry Volume Blast won Best of Beauty Breakthrough award.

We are super proud to carry Living proof at NewCo Beauty. An amazing, affortable and complete haircare brand that truly lives up to its name. With their innovative technology, commitment to hair health, and dedication to customer satisfaction, they have become a go-to brand for people around the world who want beautiful, healthy hair. Give their products a try, and see the difference for yourself! Check all products available in our full collection and happy shopping!

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