Free shippingon all $75+ domestic orders

Rewards programNewCo Points 15% OFF first order

Smoothing

87 products

Sort

87 products

Color Wow - Dream Coat Anti-Humidity Treatment

Saints & Sinners - Velvet Divine Styling Potion

Saints & Sinners

Keune - Care Keratin Smooth 2-Phase Spray

Moroccanoil - Smoothing Lotion

GKhair - Serum Argan Oil for Hair

Color Wow - One-Minute Transformation

Pure Brazilian - Mini Express Blowout Kit

Pure Brazilian - Silk Smoothing Balm

Pure Brazilian - Express Blowout

Keune - Style - Straight Cream

Keune - Care Keratin Smooth Silkening Polish

Keune - Style - Humidity Shield

Smart Protection - Smart Leave-on Anti-Frizz

Smart Protection

Diane - Buffing 3-in-1 Nail Buffer 320/700/3000 grit - 5.75" inches

Pureology - Smooth Perfection Shampoo

Semi di Lino Smoothing Cream

Sold Out

Salon In - Finishing - Anti Frizz Creme

Keune - So Pure DeFrizz Shine Serum

Sold Out

Rusk - Sensories Smoother Leave-in Conditioner

Keune - Care Keratin Smooth Smoothing Serum

Biotop Professional - 007 Keratin Impact Silky Touch

Sold Out

Rusk - Designer Collection Radical Creme

Sold Out

Paul Mitchell - Gloss Drops Shine Serum

Redken - Frizz Dismiss Rebel Tame Leave-in

Bain De Terre - Recovery Complex Anti-Frizz Shine Serum

Biolage - Smoothing Shine Milk

Rene Furterer - Lissea Thermal Protecting Smoothing Spray

Rene Furterer Paris

Keune - Style - Defrizz Serum

Biolage - SmoothProof Serum

Sold Out

IGK - Crybaby Anti-Frizz Smoothing Serum

Brazilian Blowout - Açai Protective Thermal Straightening Balm

Brazilian Blowout

Sold Out

Biolage - HydraSource Daily Leave-In Cream

Paul Mitchell - Awapuhi Wild Ginger Mirrorsmooth High Gloss Primer

ColorProof - CrazySmooth Extreme Shine Treatment Oil

Hydra Pearl Oil

Crack - Styling Creme

Sold Out

Wella - Invigo Nutri-Enrich Frizz Control Cream

Sold Out

ColorProof - PlushLocks Leave In Smooth

Sold Out

L'Oreal Professionnel - Liss Unlimited Shine Perfecting Blow-Dry Oil

L'Oréal Professionnel

Aloxxi - Styling Cream

Brazilian Blowout - Açai Daily Smoothing Serum

Brazilian Blowout

Sold Out

Rusk - Designer Collection Str8 Anti-Frizz and Anti-Curl Lotion

Biolage - R.A.W. Frizz Control Styling Hair Spray

GKhair - Cashmere Hair Smoothing Cream

Sold Out

Smooth Frizzproof Argan Anti-Humidity Finishing Spray

Matrix - Total Results Mega Sleek Blow Down Cream

Biolage - Gelee Styler All Purpose Gel

Redken - Frizz Dismiss Instant Deflate Oil-In-Serum

Truss - Fluid Shine

Rusk - Designer Collection Thermal Serum

Sold Out

Hydra Pearl Mist Shine Spray

Sold Out

Nioxin - 3D Styling Definition Creme

Sold Out

ColorProof - HumidityRx Anti-Frizz Weatherproof Spray

Biolage - SmoothProof Leave-in Cream

It's a 10 - Silk Express Miracle Silk Smoothing Balm

ColorProof - RadicallySmooth Anti Frizz Serum

L'anza - Keratin Healing Oil Smooth Down Spray

Schwarzkopf - BC Bonacure Excellium Q10+ Taming Milk

Sold Out

Matrix - Total Results Mega Sleek Mega Varnish

Paul Mitchell - Invisiblewear Velvet Cream

Obliphica Professional - Seaberry Styling Cream

GKhair - Leave-in Bombshell Cream

Joico - Blonde Life Brilliant Tone Violet Smoothing Foam

Goldwell - Kerasilk Control De-Frizz Primer

Sold Out

ColorProof - TruCurl Anti-Frizz Oil

Hair Color

Choose your perfect hair color look: from the deepest black to platinum blonde or - depending on how daring you want to be - a bright copper or fiery red. Explore products and brands for a custom solution.

Makeup

Whether you have a favorite brand or need help finding the perfect match for your makeup products, NewCo Beauty is your best destination for everything beauty.

Haircare

We all have our signature style, and our own unique hair care ritual. No matter how high-maintenance your hair care regimen, we have all you need and the best premium brands here at NewCo Beauty.