Free shippingon all $100+ domestic orders

Rewards programNewCo Points 15% OFF first order

FREE GIFTany $150+ order: Get a Keune Color Brillianz Shampoo & Conditioner Travel Set

Smoothing

78 products

Sort

78 products

Sold Out

Color Wow - Dream Coat Supernatural Spray

Color Wow - One-Minute Transformation

Sold Out

Keune - Care Keratin Smooth 2-Phase Spray

Moroccanoil - Smoothing Lotion

Color Wow - Dream Coat for Curly Hair

GKhair - Serum Argan Oil for Hair

Sold Out

Saints & Sinners - Velvet Divine Styling Potion

Saints & Sinners

Keune - Style - Straight Cream

Keune - Care Keratin Smooth Silkening Polish

Semi di Lino Smoothing Cream

Keune - Style - Humidity Shield

Sold Out

Truss - Frizz Zero

Pure Brazilian - Silk Smoothing Balm

Smart Protection - Smart Leave-on Anti-Frizz

Smart Protection

L'anza - Healing Smooth Smoother Straightening Balm

Kerasilk - Smoothing Shampoo

Paul Mitchell - Super Skinny Serum

Sold Out

Color Wow - Extra Strength Dream Coat

Kerasilk - Smoothing Conditioner

Sold Out

Truss - Fluid Shine

Sold Out

Salon In - Finishing - Anti Frizz Creme

Keune - So Pure DeFrizz Shine Serum

Keune - Care Keratin Smooth Smoothing Serum

Biolage - Gelee Styler All Purpose Gel

Keune - Style - Defrizz Serum

Sold Out

Paul Mitchell - Gloss Drops Shine Serum

Biotop Professional - 007 Keratin Impact Silky Touch

Biolage - SmoothProof Serum

Brazilian Blowout - Açai Protective Thermal Straightening Balm

Brazilian Blowout

Sold Out

Rusk - Designer Collection Str8 Anti-Frizz and Anti-Curl Lotion

Sold Out

Rene Furterer - Lissea Thermal Protecting Smoothing Spray

Rene Furterer Paris

Keratin Complex - Infusion Keratin Replenisher

Keratin Complex

Redken - Frizz Dismiss Rebel Tame Heat Protectant Leave In-Cream

Paul Mitchell - Awapuhi Wild Ginger HydraSoft Glossing Treatment

DevaCurl - Moisture Seal

Sold Out

Paul Mitchell - Clean Beauty Anti-Frizz Leave-In Treatment

Rusk - Designer Collection Thermal Serum

Sale

Crack - Styling Creme

$9.99 from $8.25 Save $1.74

Sold Out

Bain De Terre - Recovery Complex Anti-Frizz Shine Serum

Sold Out

Living proof - No Frizz Leave In Conditioner

Phyto - Phytodefrisant Anti-Frizz Blow-Dry Balm

Hydra Pearl Oil

Biolage - Smoothing Shine Milk

L'Oreal Professionnel - Liss Unlimited Shine Perfecting Blow-Dry Oil

L'Oréal Professionnel

Redken - Frizz Dismiss Instant Deflate Oil-In-Serum

Brazilian Blowout - Açai Daily Smoothing Serum

Brazilian Blowout

Brazilian Blowout - Açai Brazilian Dry Oil

Brazilian Blowout

L'anza - Keratin Healing Oil Smooth Down Spray

Aloxxi - Styling Cream

Sold Out

Paul Mitchell - Invisiblewear Velvet Cream

Biolage - HydraSource Daily Leave-In Cream

Redken - Big Blowout Heat Protecting Blowout Jelly

Sale

Phyto - 7 Moisturizing Day Cream

$28.99 $23.19 Save $5.80

Sold Out

Wella - Invigo Nutri-Enrich Frizz Control Cream

Paul Mitchell - Straight Works Hair Gel

Sale

ColorProof - HeatProof Anti Frizz Blown Dry Creme

$26.99 $21.59 Save $5.40

Biotop Professional - 69 Pro Active Curl Frizz Control Spray

Living proof - No Frizz Instant De-Frizzer

Sold Out

Living proof - No Frizz Humidity Shield

Pureology - Strength Cure Split End Salve

Phyto - Phytokeratine Extreme Exceptional Leave In Cream

Matrix - Total Results Mega Sleek Blow Down Cream

Sale

GKhair - Leave-in Bombshell Cream

$29.99 $23.99 Save $6.00

Biolage - SmoothProof Leave-in Cream

It's a 10 - Miracle Silk Smoothing Balm

Hair Color

Choose your perfect hair color look: from the deepest black to platinum blonde or - depending on how daring you want to be - a bright copper or fiery red. Explore products and brands for a custom solution.

Makeup

Whether you have a favorite brand or need help finding the perfect match for your makeup products, NewCo Beauty is your best destination for everything beauty.

Haircare

We all have our signature style, and our own unique hair care ritual. No matter how high-maintenance your hair care regimen, we have all you need and the best premium brands here at NewCo Beauty.