Pravana - Purify & Revive

Pravana - Purify & Revive

Regular price $19.99 Sale price $15.99 Save $4.00
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Purify & Revive is a Lactic Acid-powered demineralizing collection to instantly cleanse hair. Hard water can dull, dry, and damage the hair, leading to unpredictable or less-than-optimal color results. Diminish hard water build-up in just 3 minutes with PRAVANAs Purify & Revive collection.

With PRAVANA's all-new Purify & Revive Collection, hair professionals now have a fast and effective way to diminish hard water & mineral build-up.

Key benefits:

  • Preps for color services by diminishing and shielding the hair from hard water & mineral build-up.
  • Takes just 3 minutes to penetrate.
  • Reduces prep time by 95%.

Hair type: Colored Hair

How to use: Before color treatment, divide the hair into sections and spray evenly, making sure not to oversaturate. Comb through hair. Wait 3 minutes. Apply color.

Key ingredients:

  • Binds to hard water & metals, converting them into conditioning agents that smooth and restore the hair cuticle
  • Green Coffee Extract
  • Keratin Proteins
  • Silk Amino Acids


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